Naming Questionnaire Name * First Name Last Name Email * 1. Briefly describe your business concept to someone who has no knowledge of your company 2. Describe your target market -- gender, age, geography, and other demographic characteristics 3. Identify 10 or more words that you would like to communicate to your consumer about your company 4. If your company was a person, how would you describe its personality? 5. In 10 to 20 words describe the features and attributes of your products or services? 6. How is your business different from your competitors? (Feel free to provide addresses to their websites.) 7. Are there business name ideas that you’ve already considered and dismissed? If so, why? 8. What names have you seen that you like or catch your eye? (These selections do not have to be related to your business.) 9. Are there any words or phrases that MUST BE included in your name? 10. Are there any words or phrases that you MIGHT LIKE included in your name? 11. Are there any words or phrases that you DO NOT want to see included in your name? Personality and character attributes. Following are brand personality attributes presented on a spectrum. For each attribute, click on the circle that best captures the personality of your company or product/services Clever/Straightforward 1 Clever 2 3 4 5 6 7 Straightforward Modest/Flashy 1 Modest 2 3 4 5 6 7 Flashy Classy/Edgy 1 Classy 2 3 4 5 6 7 Edgy Economy/Luxury 1 Economy 2 3 4 5 6 7 Luxury Feminine/Masculine 1 Feminine 2 3 4 5 6 7 Masculine Global/Local 1 Global 2 3 4 5 6 7 Local Simple/Complex 1 Simple 2 3 4 5 6 7 Complex Modern/Traditional 1 Modern 2 3 4 5 6 7 Traditional Borad Appeal/Targeted Appeal 1 Broad Appeal 2 3 4 5 6 7 Targeted Appeal Would you like us to include names where the .com domain extension is not available but other domain extensions like .org, .net, .com.uk, .com.au are available? If yes, what extensions would you like us to consider? On a scale from 1 (low) to 10 (high), please let us know what type of names you would like us to develop Invented. Invented names are made-up names that have been “brainstormed” or “created.” These names are unique, distinctive and highly brandable. Examples include, Google, Mindstir, Avoxx, Hulu 1 Low 2 3 4 5 6 7 8 9 10 High Evocative. Evocative names elicit or draw forth a positive association. Evocative names are short and meaningful and call up a good feeling. Examples include, Boldion, Intellia, Smartetics, Qualcom 1 Low 2 3 4 5 6 7 8 9 10 High Descriptive/Connotative. Descriptive/Connotative names express the key features or attributes of your company, products or services. Examples include, BestSolar, DrugValues, QualityCarpets, MedSource 1 Low 2 3 4 5 6 7 8 9 10 High Additional Information: Let us know if there is anything else you would like us to know before we begin your project. Thank you!
